Drupal organizes contents into different entities, e.g., Pages, Articles, Events, etc. These entities share similar properties that require basic guidelines:

Entities Titles

  • Do not use abbreviations. External Affairs should not be named "extaff". Instead you should use the full title of the entity.
  • Do not use acronyms. In most cases, a full name will have more value than an acronym when it comes to search engines. If needed, you can add an Acronym at the end of the title in Parenthesis.
  • Use only the title of the entity. Avoid adding promotional messages.

An entity has different Titles available for the user. In most situations these are the same, but here are some recommendations to help you make the most of them:

General > Title

  • Simply use what best summarizes the content so that it's easy for you and other users to identify.
  • By default, the titles will be equal to this until customized.


General > SEO Title

  • This is the title that will be displayed in search engines as well as when the content is shared in social networks.
  • Please keep this value the same as above unless you're an administrator.


General > Short Title

  • This title is used when referencing contents such as Events, Articles, and Departments from other sections of the site.
  • Ensure the value of the content is not lost, and do not go against the best practices listed above, when making the title shorter.
  • For example, an event titled "COVID-19 and Kids: Impacts, Uncertainties and the Role of Vaccines" can be shortened to simply "COVID-19 and Kids".


Header > Page Header Title

  • This title is presented in the header section when the visitor arrives.
  • This title allows for subtle customizations of the title, but it is not meant to change its meaning.
  • For example, we can present a page titled "Team" as "Our Team" but we do NOT want to change it to "Our Faculty", in that case we would simply title the page "Faculty".


Menu > Menu Link Title

  • This field is only available to Site Editors and Administrators. If you wish to customize the value of these fields, please contact us via our help desk.
  • This title is presented in the local navigation of its parent page and in the In This Section menu.
  • Much like, the Short Title, this field allows us to shorten our title but it's important to not lose the meaning of the content, or go against the best practices listed above, when doing so.

Entities Paths (URLs)

Paths are formatted to be lowercase and do not contain special characters or spaces, instead these are replaced with hyphens (-).

The path of an entity will be generated automatically based on the SEO Title. Modifying the SEO Title will automatically assign a new path to the entity and create a redirect for the previous path.