We know you are interested in making your event stand out. This guide will offer a simple, proven structure and the steps required to create it. Follow the steps below to make sure your event page looks its best!
Take a look at the screenshot below to see the final product. The structure you'll see is made up of 5 main elements, a thematic image, a description of the event, the speakers, the agenda, and the registration information. These elements are not required so feel free to create only the ones you need.
Before we review the main elements described above, let's make sure we cover the basics:
Title, Short Title, and SEO Title
The recommended Title length is 72 characters including spaces, with a maximum of 96 characters.
Additionally, we highly advise using a Short Title to help people quickly identify the content of your event when viewing it in the Event Calendar. The recommended length is 24 characters including spaces, with a maximum of 48 characters.
For the SEO Title, you’ll most likely want to use the same wording as the Title. But keep in mind that if you're working with a recurring event, you need to add the month and day of each event to the SEO Title, e.g., "My Event - Sept 30". This will help differentiate your events on the site.
Choose the most relevant category from the list below and add it as the first line of the Subhead field. This event category will be used in the SPHeed Read newsletter.
- Department & Center Events
- Networking, Alumni, & Social Events
- Dean's Office Forums & Lectures
- Career & Professional Events & Workshops
- Public-Facing Webcasts & Symposiums
If you would like to add an additional subhead below the event category, please create a line space and add the subhead to the same field. The category and subhead will appear below the event title as shown below.
Topics, Location, and Type
Adding this information to your event will help promote your event and make it easier to find. It also helps give some context as it is displayed next to the title.
The Contact information will be displayed at the bottom of the page as you see below, be sure to include this in your event in case anyone has any questions.
The next elements will be added in a Text field in the Main Content area, so first, select Add Component and add the Text Component as seen below:
Add a Text component
Thematic Image (Optional)
While not essential, a thematic image can go a long way in making your event stand out. Work with your team's Communications Associate to help source or recommend a high-quality image that represents the subject matter of your event. You will want to avoid any images with text in them as all information related to the event should be included as part of the event being created.
The recommended size for the image is 1800 x 900px (2:1 ratio).
- Select the Insert from Media Library button
- Click on Choose File or Browse for the image you want to load
- Once the image has been added, click on Edit Media
- Set the Alignment to Center and Display to Original Image
Add a Thematic Image to your Text Component
About the Event
The next portion focuses on the actual event and it requires at least 2 paragraphs of content.
- Type the heading "About the Event" and change its paragraph format to Heading 2
- Add the first paragraph of your event and change its paragraph format to Intro Text. As you can see in the image below, the Intro Text shows in a larger font. You can use the Intro Text not only as a way to introduce your event but also as a way to hook your audience and get the reader's attention.
- Add the remainder of your content. This can stay in the normal paragraph format and is meant to complement and provide all the additional details related to your event.
Add and format the Event Description
A speaker is made by creating the following:
- Type the heading "Speakers" and change its paragraph format to Heading 2
- Insert an image (150 x 150px) and in the Edit Media section, change its Alignment to Right and its Display to Rich Text Document
- Type the name of the speaker and change its paragraph style to Heading 3
- The speaker information will be entered in separate lines separated by line breaks (shift+enter)
- Add the title of the speaker and change its style to bold
- Add the Institution they are associated to
- Add any additional information
- Then create a link to their Faculty or Profile page.
Add and format the event speakers
You should end up with a heading, a block of text, and a link, with the profile image to the right as seen in the screenshot below. If there's not a lot of content for a given speaker, you may need to create additional line breaks so the next speaker image does not overlap.
You can make available the event agenda by creating an unordered list:
- Type the heading "Agenda" and change its paragraph format to Heading 2
- Click the Bulleted List icon to begin creating each item in your agenda:
- Enter the time in bold
- Followed by a hyphen and the description of the item in the agenda
e.g., 8 a.m. - Introduction
Be sure to make it easier for your audience to find out how to register for your event by providing the information to connect (or how to obtain it) and by providing a link for them to register.
- Type the heading "Registration" and change its paragraph format to Heading 2
- Provide any additional information needed or requirements to access the event
- If applicable, type the word Register and make it a link to the registration page. Then, click the link text, click on the Style drop-down and change the link style to Button.